TITANIUM DIOXIDE

Titanium dioxide, also known as titanium(IV) oxide or titania, is an inorganic compound with the chemical formula TiO ₂. When used as a pigment, it is called titanium white, Pigment White 6, or CI 77891. It is a white, water-insoluble solid, although mineral forms can appear black.
Titanium dioxide is a white inorganic compound, which has been used for around 100 years in a vast number of diverse products. It is depended on it for its non-toxic, non-reactive and luminous properties, which safely heighten the whiteness and brightness of many materials.
It is the whitest and brightest of known pigments, with reflective qualities; it can also both scatter and absorb UV rays.